← All work Financial Services
Established Financial Planning Firm

20% Revenue Growth Unlocked: How We Built a Seamless Digital Ecosystem for a Financial Planning Firm

We designed, built, and launched an end-to-end digital transformation — turning fragmented workflows into a connected, intelligent client experience.

Client
Established Financial Planning Firm
Sector
Financial Services
20%
Revenue growth unlocked
0
Paper forms
End-to-end
Connected client journey
✺ The work

How we delivered

In a competitive financial advice market where client expectations are rising and admin burdens are eating margins, this established financial planning firm was stuck in the past. Paper forms, disjointed tools, manual follow-ups, and limited pipeline visibility were eroding efficiency, retention, and new business momentum.

Step 1: Deep Assessment & Customer-Centric Redesign

We audited existing processes, mapped customer pain points, and redesigned the website around the most critical journeys: onboarding, consultation booking, and ongoing client engagement.

Step 2: Core Building Blocks – Booking, CRM & Discovery

  • Digital booking embedded directly into the site with calendar sync
  • Customised Pipedrive CRM for acquisition pipelines, retention campaigns, and nurture sequences
  • Online discovery form replacing paper questionnaires and feeding rich data into the CRM

Website → booking → discovery form → CRM → automated follow-ups. No silos, no manual re-entry.

Results

  • 20% revenue growth
  • Faster, more personalised follow-up
  • Higher lead conversion and client retention
  • Reduced admin burden across the team
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