Typeform done properly.
Question strategy first. Then the forms. Then your team owning them.
Mid-market businesses don’t fail at Typeform because the builder is hard. They fail at the handoff — questions to insight, insight to CRM, CRM to action. We close that gap. Salt Grain designs what you ask and why, implements Typeform around how you sell and learn, and stays until first value lands.
Book a discovery call ↗design → build → enable
team can own
Real conversations. What decision the answers must drive, where leads die today, what “good” looks like on a Monday. No templated quiz galleries.
Question strategy on a page. Logic, branding, routing rules, owners. Decisions that hold under pressure.
Build forms, logic, integrations, automations. Side-by-side with your team — not a black-box dump.
Train form owners, routing runbooks, hypercare. We measure first value and stay until the outcome lands — not until the invoice does.
Forms, Surveys & Quizzes
Ask less. Learn more.
Typeform’s one-question-at-a-time builder, logic jumps, branding and multimedia support make forms worth finishing. We don’t “port your PDF.” We design question strategy — what decision each answer drives, what to skip, what to keep — so completion and insight both go up.
Lead Gen, Qualification & Routing
Responses that arrive ready to work.
Logic, hidden fields, enrichment and Contacts & Automations turn Typeform from a collector into a front door for revenue. We design qualification rules and routing so the right lead hits the right owner — in HubSpot, Salesforce or your CRM of record — with Slack / email alerts that don’t become noise.
Automations, Insights & Stack Fit
Data in motion. Stack under control.
Typeform connects to 300+ tools (CRM, Sheets, Slack, Stripe, Calendly and more) and supports workflows that act on every response. Analytics and AI-assisted insight features help teams see drop-off and themes — when they’re used with intent. We integrate what must talk, refuse dual entry, and leave owners with a runbook.
Link a flagship Work case when a Typeform-named engagement is public.
Editors: leave CTA empty until a cleared public case exists. Do not invent client names here.
Strategies shipped. Systems that stick.
Selected delivery stories via Related Work on this partner. Typeform-specific tiles land here as engagements go public — until then, link nearest published analogues.
The questions mid-market teams actually ask.
Short answers. The long ones happen in discovery.
Do you just build forms, or do you do the question strategy too?
Both. Most partners theme a template and leave routing to you. We pressure-test what you need to learn or qualify first, then implement — because a pretty form that dumps into a spreadsheet still wastes leads.
Typeform or native CRM / website forms — which do we need?
Depends on completion goals, branding, logic depth and how hard the CRM path needs to work. We’ll tell you straight when Typeform earns its keep — and when a native form is enough.
How long does a typical Typeform engagement take?
A focused first wave (e.g. lead capture + CRM routing, or a feedback programme) can land in roughly 2–5 weeks when scope is sharp. Broader estates phase longer. We’ll size it honestly in discovery. (Timing is indicative, not a guarantee.)
Will you connect every tool under the sun?
No. We integrate the handoffs that protect the outcome — usually CRM, notifications and one action path. Fewer, owned connections beat brittle spaghetti.
What size businesses do you work with on Typeform?
Mid-market AU/NZ teams who need strategy and delivery in one partner — typically organisations ready to replace low-completion forms or spreadsheet triage, not tyre-kickers collecting demos.
Ready to do Typeform properly? ?
30 minutes. No template dump. A real conversation about where answers stall — and whether Typeform with Salt Grain is the right call.
Book a discovery call ↗