{"id":2608,"date":"2025-02-12T15:34:00","date_gmt":"2025-02-12T15:34:00","guid":{"rendered":"http:\/\/wpdemo.themnific.com\/pre\/17\/?post_type=myportfoliotype&#038;p=2608"},"modified":"2026-03-28T23:28:51","modified_gmt":"2026-03-28T23:28:51","slug":"expo","status":"publish","type":"myportfoliotype","link":"https:\/\/saltgrain.com.au\/?myportfoliotype=expo","title":{"rendered":"From Traditional Branches to Agile Retail Banking: A 35% Footprint Reduction + 20% Productivity Lift Transformation"},"content":{"rendered":"\n<p>A major international bank was at a crossroads: rising digital adoption was pulling customers online, while physical branches remained expensive to maintain and increasingly misaligned with modern expectations. Legacy paper processes, rigid desk-based interactions, and high real estate costs were eroding margins and customer satisfaction in an era where convenience and seamlessness were table stakes.<\/p>\n\n\n\n<p>The bank turned to Salt Grain to lead a <strong>bold retail banking revitalisation<\/strong> \u2014 modernising the in-branch experience, digitising services, and redesigning the operating model to deliver better customer outcomes at significantly lower cost.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/Jt6B9.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"718\" height=\"1024\" data-id=\"4483\" src=\"https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/Jt6B9-718x1024.jpg\" alt=\"\" class=\"wp-image-4483\" srcset=\"https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/Jt6B9-718x1024.jpg 718w, https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/Jt6B9-210x300.jpg 210w, https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/Jt6B9-768x1095.jpg 768w, https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/Jt6B9.jpg 784w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/KGc2P.jpg\"><img decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"4484\" src=\"https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/KGc2P-724x1024.jpg\" alt=\"\" class=\"wp-image-4484\" srcset=\"https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/KGc2P-724x1024.jpg 724w, https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/KGc2P-212x300.jpg 212w, https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/KGc2P-768x1086.jpg 768w, https:\/\/saltgrain.com.au\/wp-content\/uploads\/2025\/02\/KGc2P.jpg 784w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><strong>Step 1: Digitising the Service Backbone<\/strong> We tackled the paper-heavy reality head-on: audited over 100 service requests, then transitioned them from static forms to <strong>intuitive, touchscreen-enabled digital interactions<\/strong>. Customers could now complete applications, updates, and requests directly on in-branch kiosks or tablets \u2014 faster, more accurately, and with far greater convenience. This foundational digitisation removed manual processing drag and set the stage for agile service delivery.<\/p>\n\n\n\n<p><strong>Step 2: Reimagining the Operating &amp; Service Model<\/strong> Through deep customer research, stakeholder workshops, journey mapping, prototyping, and iterative testing, we redesigned the entire <strong>sales and service model<\/strong>. Key shifts included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moving away from rigid, across-the-desk transactions<\/li>\n\n\n\n<li>Introducing <strong>side-by-side, collaborative interactions<\/strong> powered by tablet technology<\/li>\n\n\n\n<li>Equipping service agents to be mobile and customer-facing \u2014 assisting anywhere in the branch, not tethered to a desk<\/li>\n<\/ul>\n\n\n\n<p>The new model balanced customer comfort and trust with operational efficiency, scalability, and cost control.<\/p>\n\n\n\n<p><strong>Step 3: Execution, Change Enablement &amp; Rollout<\/strong> We managed the full transformation journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configured and deployed tablet-based tools with secure, real-time connectivity<\/li>\n\n\n\n<li>Delivered comprehensive training and change management programs to build agent confidence and adoption<\/li>\n\n\n\n<li>Piloted in select branches, refined based on live feedback, then scaled across the network<\/li>\n\n\n\n<li>Monitored key metrics (customer feedback, transaction times, cost per interaction) throughout to ensure sustained performance<\/li>\n<\/ul>\n\n\n\n<p><strong>Compelling, Quantified Results<\/strong> The program delivered dual impact \u2014 elevating experience while driving material efficiency:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>35% reduction in real estate footprint<\/strong> \u2014 fewer square metres required thanks to more efficient layouts and digitised workflows<\/li>\n\n\n\n<li><strong>Consistent iNPS improvement<\/strong> over two years \u2014 reflecting higher customer satisfaction and advocacy<\/li>\n\n\n\n<li><strong>~20% productivity increase<\/strong> and associated cost savings \u2014 through faster service delivery, reduced admin, and optimised staffing models<\/li>\n\n\n\n<li>Enhanced branch agility \u2014 agents now serve customers more personally and flexibly, turning branches into true value-adding touchpoints rather than cost centres<\/li>\n<\/ul>\n\n\n\n<p>This transformation proved that retail banking can be both customer-centric and commercially smart \u2014 modernising physical presence without sacrificing the human connection that still matters.<\/p>\n\n\n\n<p>At Salt Grain, this is what we do: we partner to deliver <strong>integrated strategy execution<\/strong> \u2014 from service redesign and digital experience innovation through operating model change, technology enablement, and disciplined rollout \u2014 so clients achieve measurable gains in satisfaction, efficiency, and profitability.<\/p>\n\n\n\n<p>Ready to future-proof your customer-facing operations? Let\u2019s redesign your experience.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>A major international bank was at a crossroads: rising digital adoption was pulling customers online, while physical branches remained expensive to maintain and increasingly misaligned &hellip;<\/p>\n<\/div>","protected":false},"featured_media":4481,"template":"","meta":[],"portfolio-categories":[54,53,38,43],"class_list":["post-2608","myportfoliotype","type-myportfoliotype","status-publish","has-post-thumbnail","hentry","categories-change-management","categories-project-management","categories-service-design","categories-technology"],"_links":{"self":[{"href":"https:\/\/saltgrain.com.au\/index.php?rest_route=\/wp\/v2\/myportfoliotype\/2608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saltgrain.com.au\/index.php?rest_route=\/wp\/v2\/myportfoliotype"}],"about":[{"href":"https:\/\/saltgrain.com.au\/index.php?rest_route=\/wp\/v2\/types\/myportfoliotype"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saltgrain.com.au\/index.php?rest_route=\/wp\/v2\/media\/4481"}],"wp:attachment":[{"href":"https:\/\/saltgrain.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2608"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/saltgrain.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=2608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}