Transforming Data Chaos into Actionable Insights: A Journey with a Big Four Bank
November 2, 2020
In the digital era, having a strong online presence is a necessity, not a luxury. Salt Grain partnered with a renowned local mortgage broker to expand their customer reach. This was achieved by developing and implementing a comprehensive digital marketing strategy.
The Approach
Developing a Digital Marketing Strategy: We worked with the mortgage broker to craft a robust digital marketing strategy. The plan targeted their online presence across various media channels to maximise visibility and reach.
Creating a ‘Digital Front-Door’: We designed a ‘digital front-door’, which allows deep integration into the broker’s Customer Relationship Management (CRM) system. This digital entrance not only enhances customer experience but also improves data capture and tracking.
End-to-End Process Improvement: To manage the increased demand generated by the improved online presence, we streamlined the broker’s end-to-end processes. This ensured efficient handling of the new influx of inquiries and customers.
The Results
Expanded Customer Reach: The new digital marketing strategy successfully amplified the broker’s online presence, helping them reach a broader audience.
Enhanced CRM Integration: The ‘digital front-door’ facilitated improved integration with the CRM system, boosting customer management efficiency.
Improved Process Efficiency: With end-to-end process improvements, the broker efficiently managed the increased demand, ensuring optimal customer service and increased business growth.
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